Peruvian Restaurant Sees Growth Opportunity

The staff at El Rico Pollo Peruvian Cuisine and Grill delivers authentic Peruvian food at a great value. L to R: Chefs Jesús Gómez, Edgar González, Juan de Diós Muñico, Founder Abel Salvador, Server Lety Jiménez and Co-Owner Liz Peñaloza.

When Abel Salvador and family opened El Rico Pollo Peruvian Cuisine and Grill on Diners Court in San Bernardino five years ago, he had three goals in mind: 1) become the first Peruvian restaurant in the Inland Empire; 2) enhance the dining experience of his clients by surrounding it with other high-quality restaurants; and 3) build a successful business model that can be replicated through franchises.

His first two goals have been achieved and, with changes in store for nearby Hospitality Lane, there is hope that the transformation of a transit corridor will bring in new customers, especially lunchtime patrons through the sbX corridor in San Bernardino and Loma Linda.

Salvador takes great pride in working in the kitchen preparing beef, poultry, seafood and other house specialties that have built a solid and consistent clientele over time. Among the favorites are Lomo Saltado (sautéed sirloin strips), Parrillada Mixta (mixed grill) and Tacu-Tacu, a mixture of beans and rice seasoned with garlic, onions and aji panca fried in vegetable oil and crowned with a breaded steak and fried egg.

“We have a lot of regular customers, mostly South American immigrants at dinner and trade-school students at lunch,” said Marta Salvador, Abel’s wife and one of two co-owners. “The sbX project can only add to what we already have.”

El Rico Pollo is located at 2013 Diners Court off of Hospitality Lane in San Bernardino and open 11 a.m. to 8 p.m. Sunday through Thursday and 11 a.m. to 9 p.m. Fridays and Saturdays. For more information, visit their website at or call at (909) 890-0539.

–David Rutherford 

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